Music Videos - Theoretical Language

Music videos

Theoretical framework in music unit:

- Language

- Representation 

- Audience

- Context (social and cultural)

Both "Somebody To You" and "Black Magic" are pop genre. 

In the exam, we have to write "Black Magic" or "Somebody To You" (depending on the question) at least once, but after that we can write it as "BM" or "STY".

Why do artists feature other artists in their videos/on their tracks?

In music videos or in their tracks, sometimes people feature other artists. This can be to get a wider range of audience or to get more views as two celebrities fans are more fans than only one celebrity. Also,  it can be more fun to make celeb friends and exciting. As well as this it will be more likely to be talked about amongst the viewers/audience. 

If the audience is the same, then why are the videos so different?

Not every celebrity has the same thinking or style, and every celebrity wants to have an image that is different to other music artists out there. Also, depending on the words of the song the video will typically be different. And it depends on what message is trying to be sent to the audience.