Question

How far do you agree that the two videos you have studied are conventional to the genre? (POP)

Little Mix: In the music video 'Black Magic', it challenges the pop conventions at the start as the girl group begin their video dressed in a way that is not looked at as sexy or pretty. Little Mix had this at the first few scenes because they wanted to stand out as different by not conforming to the normal pop video. However, this changes when the group of girls do the spell which make them look different. They then wear revealing and more fashionable clothes which conform to the genre's conventions. 

It is very clear here that Little Mix wear glasses and unfashionable clothing - there is huge contrast in the way they look after they change. They are all wearing mini skirts, their hair is down and their skin is showed a significant amount more. 

The Vamps: In the music video 'Somebody To You', it is conventional to the pop genre as it is very bright lighting on a beach setting to show fun and being young, innocent and carefree. As well as this, everyone is almost always smiling and happy which is a convention to pop. This would make the audience feel entertained and give them a sense of joy to watch - or gives off a sense of escapism to anyone feeling down. Moreover, the clothing worn for the women in the video is always showing skin - which is convenient to the location of a beach. Whereas the group of boys are wearing leather jackets which connote rebellion and youth. 

Additionally, whenever the group of girls come on screen not only are they always in the sunlight - but they are constantly in slow motion. The effect of this on the audience would be that all of the people in the music video (all white) are beautiful and metaphorically cast a spell on boys and the way that the boys look at them.

Overall, I would agree that the two music videos above are conventional to the pop genre. This includes the use of bright lighting and storylines of a high school group and a group of boys and girls having fun socialising. Also the fact that in both videos there is a use of skin revealing to present their obvious youth and fashion sense that comes with being a young celebrity.