Magazine Audiences And Uses & Gratifications

Uses n Grats

Weekly magazines target an audience that is more working class than middle class. The paid magazines with the highest C2DE readership are Take A Break, What's on TV, OK! and TV Choice - these are all weekly magazines.

The quality monthly magazines tend to target a more middle class audience. The paid for magazines with the highest ABC1 readership are the monthlies Good Housekeeping, Cosmopolitan, Vogue and BBC Good Food - followed by the weekly Radio Times.

The most popular weekly and monthly magazines have predominantly female readerships.

Magazines aimed at men have lower circulations. The most successful are Men's Health and BBC Top Gear.

Magazine activity and passivity:

Magazines, like all print media, offer a more active audience experience than the audiovisual media forms (TV, film, radio), but a less active experience than the online media.

MOJO readers:

- Only about 68,000 copies are printed each month.

- MOJO is 4 times as likely to be read by men and not women.

- MOJO gains a similar share of middle class and working class.