BAUER MEDIA

Bauer Media

The first ever edition of MOJO

MOJO was initially published by Emap, but Bauer Media took over in 2008 and bought Emap in 2007. Bauer Media is now the current publisher of MOJO magazines.

Circulation - The amount of print being distributed

MOJO readers:

MOJO had a fairly small circulation of about 68,000 copies between the years 2016-2017 and a readershi[ of about 138,000. (For comparison, Take A Break and Cosmopolitan have readerships of well over 1 million.

Class:

- MOJO gains a similar share of middle-class and working-class readers

Gender:

- MOJO is four times more likely to be read by men than by women

Age:

- The readership is adult

- There is a greater number of older readers (over 35) than young readers:

nearly two-thirds of the readers are over 35

- However, a higher proportion of 15-34 year olds (a much smaller group) read the magazine compared with over 35 year olds (a much bigger group)

Conglomerate - A media institution/company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing etc

Baur Media is a comglomerate. It owns more than 600 magazines - including 2 other UK magazines (Q and Kerrang).

It has diversified MOJO brand by offering mojo4music.com online (since 2001) in order to reduce the risk of operating in only one media form.

Bauer Media is diversified itself with ownership of magazines, websites, radio stations and music TV channels.

Diversified - a comglomerate expands a product into different media platforms

In early 2010, MOJO was involved in a controversial move by Bauer. They decided to impose a new contract on all photographers and writers. They took away their copyright and libel rights... these are both laws (libel= a published false statement that is damaging to a person's reputation). Prior to 2010, photographers and writers had to complete creative control and copyright over their images and work, however Bauer Media took this power away from them and gave the control over to MOJO magazine. 200 photographers and writers were not happy.

Some examples of what Bauer Media owns:

Bauer also produced a digital radio station. This station was called MOJO radio, and was transmitted on the digital television networks in the UK (Freeview channel 721 and Sky Digital channel 0182, though not Virgin Media) and online.