MOJO Introduction

MOJO Magazine Introduction

- MOJO, is a serious 'classic rock' magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation (the first generation that were the first to have disposable income post war). They were able to enjoy music/festivals/concerts

- In terms of media industries, MOJO is a good example of diversification

- It is a product with a clear audience address - engaging the passion of music fans who consider themselves sophisticated - this is reflected in a consistent media language house style

Demographics for MOJO

Gender - 83.5% readers are male

Race - predominantly white

Age - 65.1% readers are 39-55 (most popular 45+) mean age is 41

Class - 72% readers are ABC1 (higher class)

Ethnicity - predominantly British

Niche audience ^ predominantly male. It is £5.50 a month, targeting people of a higher class. The audience are mainly loyal and buy the magazine when it comes out every month.

Set texts & one entire edition (Pink Floyd and Sex Pistols)